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Issue 87 September 2012
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What is Yoga Business Coaching and Did You Really Invent It ?
Yes! No! er, somewhat. Wait, I get one more phone call, right? I'll try to reach
a certain former politician who got a lot of flak for making public his part in
"inventing" the Internet.
OK, maybe he's busy. So, I'm prepared to only go as far as saying that maybe I kinda
sorta possibly with total humility probably coined the term in early 2004 - unless
proven otherwise. Your mileage may vary.
Regardless of who is responsible for launching or naming this new industry, here's
the gist of how I can be of service:
Yoga Business Coaching is a partnership of deep communication, an empowering dialogue
designed to serve your success as a yoga entrepreneur.
This is not a typical consulting scenario. In an on-going relationship, we will
develop a trust that will allow me to serve as your advisor and confidant, helping
you envision and achieve your highest good in business and in life.
As a sounding board and catalyst for creative thinking, we will ensure that you
make good choices for your business and your life. Together, we will co-design projects,
marketing campaigns, and implement systems that will make your venture grow and
flow smoothly.
My program is tailored specifically to your unique situation, regardless of whether
your business is in start-up phase or already established. We will look at your
entire life as your yoga, with your business as an extension of who you are. We
will fit your business into your life in a way that will support balance, freedom
and prosperity.
This program works -- but don't take my word for it, read what clients around the
world are saying about their experience. Just click here [http://r20.rs6.net/tn.jsp?e=0017nmCe4K9ieEt9lKISxJBZXnwe5laD5cjSx8n_IsrwR-OtMfLcdlN0e88plLGQjuEwhauADJPNfzalcRYRS9JQT_sMUWh4EZZ2aifWzf7tridoyMmYdOmZ0p5Z4KkR1OugvKnEpfdqWc=]
for over 60 pages of meaningful testimonials.
Namasté.
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Favorite Yoga Quotes
"The Body likes to remain in the Past, The Mind leaps to the future, Breath keeps
us in the present."
~ Unknown (to me, anyway. If you know the author, please write)
--------------------------------------------------
Have a favorite yoga quote you want to share? Send it on over!
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Inspirations
"Blessing"
On the day when
the weight deadens
on your shoulders
and you stumble,
may the clay dance
to balance you.
And when your eyes
freeze behind
the grey window
and the ghost of loss
gets in to you,
may a flock of colours,
indigo, red, green,
and azure blue
come to awaken in you
a meadow of delight.
When the canvas frays
in the currach of thought
and a stain of ocean
blackens beneath you,
may there come across the waters
a path of yellow moonlight
to bring you safely home.
May the nourishment of the earth be yours,
may the clarity of light be yours,
may the fluency of the ocean be yours,
may the protection of the ancestors be yours.
And so may a slow
wind work these words
of love around you,
an invisible cloak
to mind your life.
~ John O'Donohue ~
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Right Now
on the adorable and devastatingly interesting
Upward Facing Blog
Our international panel of judges (uh, actually, it's just me.) have raised their
paws and cast their votes. We have a new mascot for the Upward Facing Blog... and
his name is (trumpets, its Go time!) Paw-naShakti. Love the word play. We'll probably
end up calling him "Paw" for short.
The naming contest winner is
LB Iddings.
LB will receive a full 45 minute yoga business and/or Life coaching session from
you-know-who. Congratulations LB!
Other winners in second and third place are Svan by Andrea and Doga by Leslie. Their
submissions have won them 30 minute and 15 minute sessions, respectively.
Thank you all for participating! Write to me to schedule your sessions.
Paw-na [http://r20.rs6.net/tn.jsp?e=0017nmCe4K9ieGrfqXwI2oS9ZSo5I2RwAlkHIvMS2xA88TIIGTMcaTHMPpHe_aMHHSShBkhdujTkVpyeYtL6-gC872rCypAS2nSePVnLn3YC7PPYnKIe4W1naLbF4U2FeTW]
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Inspiring Yoga Stories
Om [http://r20.rs6.net/tn.jsp?e=0017nmCe4K9ieH180KmteICmoNZLYNFoAGBYAiDICyc2G6g5Odv1OgLO0pmQKh4MRLevQoKxa6afdL0elsfX-sms4fiPVnUKaEIueiwHF_3v0P1YRLMLpp_55iaCOwGuOsTogywwPgrQwA=]
Have a great yoga story that you would like our community to hear? Send it over!
I'll be publishing the most inspiring (or funny) entries in this newsletter.
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Suggestion Box
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Have something brilliant that you believe will help the yoga business community
prosper? I'm all ears! Click on the light bulb to send me an email.
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link at the very bottom of each issue. So if someone forwarded this newsletter to
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Namasté david,
In these pages, over eight years, I believe we've established that clearly, I'm
the luckiest guy on earth. If you're a new subscriber and were wondering who it
was that held that honor... now you know, it's me.
Not only do I get to do what I do for a living, I've also been graced by a deep
and rich experience of community (something I've dreamt of my entire life). And,
most importantly, I have the love of an amazing woman who one day danced her way
into our community and by some miracle agreed to marry me three years later.
This explains why I am such a big fan of building community and have made it the
cornerstone of my work with studios around the world. That's where it all begins,
and my clients have proven over and over again that abundance, joy, positive change
and meaningful relationships all flow from the wellspring of a vibrant, happy community
built and centered around their business.
Recently, my wife and I were invited to a gathering at a dear friend's home to hear
a man speak about something all the invitees were already passionate about... but
he took it to a whole new level for us. His words, commitment and actions affected
me so deeply that I must share the experience with you -- because, as you'll see,
it can make a monumental difference in your life, your community and your business.
And oh, guess what? It's going to feel so good! Really, really good. Maybe we'll
start a movement, a grass-roots yoga uprising, an "occupy" something... or at least
a well-meaning picnic with a few friends and some nice cheese and healthy desserts.
Did I mention how good it's going to feel? Read on, your secret always-available
Superpower awaits you.
In gratitude... Enjoy.
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Your Hidden Superpower
OK, brace yourself. These next few paragraphs along with our community tele class
in two weeks may fundamentally change your life and business. No, I'm not kidding,
when have you known me to... oh wait, yeah, I do it a lot -- but not this time,
really. It's happening in me right now and I'm trusting it will be contagious.
If you've been reading this journal for a while, you may recall that I'm involved
in three communities that overlap quite a bit. The interplay of my yoga community,
conscious dance community and spiritual community make for a very rich life for
which I am so grateful, especially now.
Last week, my wife and I were invited to a small gathering of remarkable people
from all three communities to hear a man speak about a project he's been growing.
His name is Nipun Mehta, and he rocks the world of anyone ready to hear his timeless
and timely message. I was profoundly affected and if you're still reading this,
chances are you will be too.
So what's this superpower we all have? Drum roll please... Generosity. No, nothing
new, especially for yogis -- and we've all seen the now faded bumper stickers about
senseless acts of kindness a million times, I know... but hang with me through this
and I'll do my best to show that when applied in a certain way, generosity creates
something special inside of us that is hard to describe and must be experienced
to fully grasp. To illustrate, allow me to recount a story shared by two dear friends
and community leaders only days after this gathering:
This past weekend at Sweat Your Prayers (our weekly moving meditation cleverly disguised
as two hours of all-out dancing), they began initiating a simple generosity project.
OK, picture this -- at 8:30AM every Sunday, 150 people line up to get into this
event (and we do it again with 150 more at 11:00AM)... yeah, crazy, right? So, in
line with what we discussed at that gathering, they replaced several of the regular
admission tickets with Smile tickets and put them randomly in the stack. When one
came up, they let the attendee know their admission had already been paid for anonymously.
We got to the registration desk just as a surprised dancer was given a smile card
and believe me it's named well, when she grasped what had just happened, her smile
lit up the whole room! They also had a Generosity Jar for those who wanted to keep
it moving forward... all completely anonymously.
Then they took all the money in the jar and turned it into Smile tickets for the
next session. People were so inspired that they naturally wanted to participate,
so they put something in the Generosity Jar giggling with adventure and delight,
and hung around to watch all the surprised faces of people who got to dance for
free... It was so much fun and it infused the session with so much joy and gratitude.
It was clear that everyone was affected, everyone! Are you starting to see where
I'm going with this? Let me continue...
Before launching this Generosity Project, these wonderful women told two of their
friends about their Smile ticket plan over lunch. Immediately, one friend pulled
her wallet out and said "let me be the first to seed the free Smile tickets."
The other friend pulled out his wallet and gave his credit card to the waitress
to anonymously pay the bill for 3 elders sitting at the table next to them and asked
to remain anonymous. The stunned waitress, with tear-filled eyes, thanked them
for making her day, and promised she would pass the kindness on herself somewhere
in her life.
Another friend heard the story and was instantly inspired. There's a street corner
in a nearby town where many day laborers wait long hours in the sun hoping to get
work... So this guy shows up with a stack of a dozen hot pizzas!
Yeah, pass the tissues. What astounds me is how immediately this unleashed superpower
gets busy changing the expression on the faces of entire groups of people to one
of total joy... and makes them want to do the same for others in whatever way they
can, right away! This is the power of transformation on steroids, people!
Those of you who know my work, know that I focus on helping yoga teachers and studios
create joyful, fun and meaningful environments that naturally build community and
increase business dramatically as a by-product of making people happy. So, lets
see, hmmmm... where could we find a receptive audience of good, open hearted, fun-loving,
usually generous people who come to a specific place and pay their money to do something
important for their physical, mental and emotional health? Sound familiar?
This is the big one, folks. The game changer for your life, the adrenalin for your
community of yogis, the very thing that will make your business sparkle, be remarkable
and irreplaceable in the lives of your students. This will make your offering of
yoga meaningful to more and more people who will discover its magic through your
superpower in action.
Want to change the world by doing good? Ready to get out of scarcity and step into
the abundance of generosity? Are you ready to grow your community through a shared
experience that makes everyone smile? (OK, dude, we get it, enough with the questions
already!) Good.
So here's what to do: First, sign up for the pay-it-forward Seva-driven tele class
now (space is limited, but I've opened extra lines for this call) by clicking here
[mailto:teleclass@yogabusinesscoach.com?subject=Sign%20me%20up%20for%20the%20Teleclass!&body=Write%20me%20a%20note%20or%20just%20press%20send.%20Looking%20forward%20to%20your%20participation!].
Next, scroll down and watch Nipun Mehta's TED Talk below. And finally, some homework
to prepare for the tele class:
Between now and October 16, take opportunities to do little things that will start
the energy flowing -- pay the toll for the car behind you; or open the phone book
and send someone you don't know a greeting card with some cash in it; help out
a person in need, in whatever way feels right to you... the opportunities will present
themselves when you're ready to do this anonymously.
In only a few days I have watched this energy snake its way through our community
and beyond. We'll never know the full extent of how many lives we will touch, but
we trust it will be huge!
Let's spread the love and rock this epiphany, yoga style. Let's see what we as a
community of yoga entrepreneurs representing thousands of studios with hundreds
of thousands of students in over 100 countries can do with this newly awakened
superpower.
Don't miss this. Get in the conversation. Post your comments and ideas on the Upward
Facing Blog where this article can be accessed by everyone.
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Client Spotlight
Liz & Brian Delaney
My husband and I opened a small, neighborhood yoga school seven years ago. It took
off and has been such a joy to run. In our fifth year, we had the brilliant idea
to open a second neighborhood school just across town. We thought it would grow
just like our first place. A year and a half into our second location we found
ourselves physically drained, numbers stagnant and our new location flooded (literally).
This was the lowest we had been in many years.
My sweet friend Lori (of Yoga: edit) had spoken highly of this guy, Alón, who helped
her grow her business while having fun. This thought just kept resurfacing that
I needed to see what he was all about. So, I spent one entire evening viewing
his website and (almost) all of his testimonials. My husband and I are do-it-ourselves
kind of people and we had gotten to a point we just couldn't do it ourselves any
longer. I convinced my husband by reading select testimonials to him and we sent
Alón an email (just to see what he could do). Our first conversation had us both
convinced this was exactly what we needed! Alón's first statement to me still sings
in my head when I am making the smallest decisions, "Yoga isn't about competition.
It is about putting out there exactly who you are so the students just right for
you will be drawn in like moths to a flame." This spoke so clearly to me and I
was sold. My husband loved Alón because they both had seen the Ramones live. Somehow
Alón knew just the right thing to say to hook us both in!
So here we are six months later... We have a beautiful new studio floor, revised
newsletter, (almost completed) new website, growing community and owners who are
inspired, more confident as teachers and so grateful for it all. As we became more
clear about who we were and what we had to offer, the just right students did show
up. They brought their friends and friends of friends. No longer do we have students
showing up for "a workout" and being disappointed, but we have students seeking
something more and loving what we do! Our teachers are happier, our class sizes
have doubled, and we are enlivened. The work we have done has been tedious and
at times has taxed my patience and my ideas of studio decor, however, it has been
worth it.
We aren't the only ones who have noticed... Just last week we celebrated our 7th
anniversary. We implemented all of the things Alón suggested. The days following
the anniversary we just kept hearing the same thing, "That was so much FUN!" Students
made connections with people, talked, danced, sang and ate. We had a blast. At
one point in the evening I put my head on Brian's shoulder and cried. I was so
overwhelmed with what we had done together in such a short time. We had to trust
Alón and we remained true to ourselves every step of the way. (No computers or
collages in this lobby- yet)! He has been a gift to our schools and a gift to us
as husband and wife. With Alón's guidance, we are better able to listen to one
another, we work together and we revisit who we are every step of the way, knowing
that every little thing makes a big impact. Thank you Alón! You were right!
Elizabeth And Brian Delaney
Greenville Yoga
Greenville SC
Click here to visit their website [http://r20.rs6.net/tn.jsp?e=0017nmCe4K9ieG4YyD3QiOVlLf3kd7piffLwuS0UZAdRLDzyovDwB1DtaTubU5CpxzKq4MGWTvWep81XrtY41Dems_qcp-x1KloRPA_CIBvwMgzzmuX4qzxmQ==]
Click here to read lots more client stories... [http://r20.rs6.net/tn.jsp?e=0017nmCe4K9ieHe21n5hfW3mKjLl70wA5b19LirzvbJvF1Li_S81raSemQl-qkckwjPr6FxLL4bFAErDP91hz7nLvI8Nl7ua8T980fIGOOgSCZwPQOHSJcVamhm6Ggk0rLx45LWEnDHbyE=]
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Seva-Driven TeleClass
Want to learn how to use your newfound superpower to fight scarcity and champion
abundance and joy? Join us on Tuesday, October 16, 2012
at Noon USA Pacific Time/3:00PM USA Eastern Time or 8:00PM Greenwich Mean Time,
for our next seva (selfless service) driven tele-class.
On this call, we will discuss how activating your innate generosity can instantly
make your life more meaningful, enjoyable and abundant, and how your yoga business
(which can't help being affected) can play a vital role in changing communities,
cultures and countries for the better faster than you thought possible. As usual,
this will be a lot of fun, as well as game-changing, if you're ready.
Please join our community of yoga entrepreneurs (who call in from around the globe)
in this lively interactive discussion.
To join this month's class, just sign up... I'll give instructions on the call as
to what to do with the usual $30 admission cost. Don't miss this, it's going to
be awesome and truly meaningful.
Since space is limited, please click to email me [mailto:teleclass@yogabusinesscoach.com?subject=Sign%20me%20up%20for%20October's%20Teleclass!]
your desire to participate. You'll receive a confirmation with instructions approximately
one week before the call, if there is room. Please only request a spot if you are
certain you will be available for the call!
Visit www.TimeZoneConverter.com to convert 12:00PM US Pacific time to the exact
class time for your location.
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The Spirit of Yoga
What monks talk about when they're not chanting...
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Nipun [http://r20.rs6.net/tn.jsp?e=0017nmCe4K9ieFXlvAF0PDhMpeT-rfqMvOfEKfHlATSfLyoLYciCi-JVI08qraMSr0_kCLPPHwhJbY0UhEjnPsJu0CBZszREUbhlKZeUEKb5IMqqlrwl9XQ3QVBcQWA7MVdl-DWTk0RhD4=]
Nipun Mehta
The man, the mission, the munificence. Click on Nipun's image to get him talking...
it will be time very well spent.
Post your thoughts to the Upward facing Blog [http://r20.rs6.net/tn.jsp?e=0017nmCe4K9ieHyQ2c_9GXLyIz5oHZOgXvcVdPJeNPFvVWOzzBiDwOU__RhNiof2zhKVdh6BC6SCjXGwH38Y0ueLVa_7Y4UZ6fxl_p9nXjFztlTCu2sZvWih-IW3GXN-wmK].
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Yoga Business Coach(TM) publications reach thousands of studios and teachers in
over 150 countries around the world. Thank you for spreading the word. You can forward
this issue by clicking the link at the bottom.
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Contact Alón
800.399.2977 From the USA
+1 415.294.4717 International
alon@yogabusinesscoach.com [mailto:alon@yogabusinesscoach.com]
http://www.yogabusinesscoach.com [http://r20.rs6.net/tn.jsp?e=0017nmCe4K9ieEqh9JiHiHjzoWqfXIpSdDEMshgbwmFfR-P4AzYXTm5VcfSVZWQ7iUo1tta2YC411nY3sxXwI11Y7UwpGU8cyFCwzXj3KET47oMp6bsr0rJ1g==]
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Copyright 2004-2012 by The Yoga Business Coach(TM) All rights reserved. You're
welcome and invited to share and forward this publication to anyone, but please
do not excerpt or copy the ideas or text without proper attribution.
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