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Issue 82 May 2012
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What is Yoga Business Coaching and Did You Invent It ?
Yes! No! er, somewhat. Wait, I get one more phone call, right? I'll try to reach
a certain former politician who got a lot of flak for making public his part in
"inventing" the Internet.
OK, maybe he's busy. So, I'm prepared to only go as far as saying that maybe I kinda
sorta possibly with total humility probably coined the term in early 2004 - unless
proven otherwise. Your mileage may vary.
Regardless of who is responsible for launching or naming this new industry, here's
the gist of how I can be of service:
Yoga Business Coaching is a partnership of deep communication, an empowering dialogue
designed to serve your success as a yoga entrepreneur.
This is not a typical consulting scenario. In an on-going relationship, we will
develop a trust that will allow me to serve as your advisor and confidant, helping
you envision and achieve your highest good in business and in life.
As a sounding board and catalyst for creative thinking, we will ensure that you
make good choices for your business and your life. Together, we will co-design projects,
marketing campaigns, and implement systems that will make your venture grow and
flow smoothly.
My program is tailored specifically to your unique situation, regardless of whether
your business is in start-up phase or already established. We will look at your
entire life as your yoga, with your business as an extension of who you are. We
will fit your business into your life in a way that will support balance, freedom
and prosperity.
This program works -- but don't take my word for it, read what clients around the
world are saying about their experience. Just click here [http://r20.rs6.net/tn.jsp?e=001u5xZPsLE4uKfUpLVvxyaC1vAs9oF6aTuBaepFt11xTcTSkcsCFR-w4RyV409GWYADRa9q43TgM3DOux4SwjoMfppMLnQJNQ1beyeSOk9IG9KrAUZRkqT8_10lMFs48NkG3kSWCwnQKQ=]
for over 60 pages of meaningful testimonials.
Namasté.
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Favorite Yoga Quotes
Please forgive the unabashed plug for, well... moi. This came to me in my early
morning class today and it made enough sense in the grand scheme of my life that
I thought I'd share it. Here goes:
"Not doing Yoga is a lot harder than doing Yoga." ~Alón Sagee
--------------------------------------------------
Have a favorite yoga quote you want to share? Send it on over!
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Right Now
on the adorable and devastatingly interesting
Upward Facing Blog
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We have a new mascot for the Upward Facing Blog... but he needs a name!
contest [http://r20.rs6.net/tn.jsp?e=001u5xZPsLE4uIORZwAM_2umf70_K95J5EFX6wwRiR4dkn-INYn5iTS6SYVEowCgLXhqnHXeIAS69IG__bMqvkHjJ0IUG8u8l8nKBsFranRFVuB5JZn5PiKy0nu7971MOT7]
Ready? Click on his collar for details, prizes, and to submit your brilliant name
suggestion.
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Inspiring Yoga Stories
Om [http://r20.rs6.net/tn.jsp?e=001u5xZPsLE4uJqnxUMSUi7ywItsFtsiX9mGi3y28B0h1x-ysKUO1ouamki_JKyfPLO-IJHvml62DrMN3RqM4wlksVNVfr9dA9eW_nWuYl5RU9sZfLAGtq6MovPmUcAO3aDP3K_vv28rZQ=]
Have a great yoga story that you would like our community to hear? Send it over!
I'll be publishing the most inspiring (or funny) entries in this newsletter.
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Suggestion Box
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Have something brilliant that you believe will help the yoga business community
prosper? I'm all ears! Click on the light bulb to send me an email.
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Congratulations!
For the third year in a row, our humble Yoga Business Community Newsletter wins!
Thank you for being a subscriber and putting up with my antics.
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Notes, News, and Errata
~I'm giving the Seva-Driven Tele-classes the summer off. We'll resume them in the
Fall.
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Namasté david,
This past month, those of us in northern California experienced a remarkable natural
phenomenon that put us face to face with the fact that we are indeed living on a
spinning rock hurtling through space. If you've never seen a full solar eclipse,
you probably still have decent eyesight - because, it seems, that letting your friend
XXXXX (name removed to protect the guilty) convince you that it's completely safe
to look directly at the eclipse (which is basically, wait for it... the SUN!) if
you wear three pairs of sunglasses in a stack... umm, not so much.
What was a smart (really smart) way to witness this amazing celestial event is my
friend John's brilliant and heroic retina-saving solution, shown in the photo below.
Yes, yes, I promise that this is somehow actually relevant to building a yoga business...
Apparently, even with the coolest name ever, the launch of my Upward Facing Blog
was kinda like a fart in a hurricane. Seems that these blog thingies require actual
work to work. And time. Who knew? So, after two full installments, I've decided
that its platform is just too serious. From now on it'll be short and sweet and
fun to participate in. Prizes! Did I just say prizes? Yes, valuable not-seen-on-TV
prizes. Spend a tiny sliver of your creativity quotient on the blog with your global
community of Yoga teachers and entrepreneurs and dazzle us with your brilliance,
or goofiness.
So here's the deal: The Upward Facing Blog has an adorable new mascot (see below),
and he needs a name!
The Name our Blog Dog contest begins now, right now. Submit your name suggestion
via a comment on the blog. Your winning entry and the "runners-up" will receive
valuable prizes and be celebrated in 150+ countries in next month's Yoga Business
Journal... which gives you plenty of time this summer to impress your friends with
that understated smirk of unabashed triumph you've been waiting to try out.
Or, I'll just call him Spot.... because since the eclipse, I'm seeing lots of them.
In gratitude... Enjoy.
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Your Secret Weapon
We'll get to this photo in a bit. Promise. First things first:
I understand that it may sound like heresy coming from a business coach - but I
simply don't believe in "competition" - especially in the common more-for-you-means-less-for-me
scarcity model.
I've heard so many yoga entrepreneurs get so wound up and angry that the competition
is "stealing their students" by shamelessly copying every great idea they put out
into their community. Sometimes, they get so caught up in this that it starts to
drain them emotionally, mentally and physically, which of course, ultimately hurts
their studio and community.
There are effective ways to deal with copycats and plagiarizers, but that's another
subject. For now, we focus on something that cannot be copied... You. Forget those
other studios and your story of what they're doing to you. Just be yourself, and
the right people will find their way to your studio and they will stay based on
how they feel in your space - the sense of safety to be themselves without fear
of judgement; the way they are supported by others; the camaraderie; the new friends
they've made; and especially, the fun they're having...
That is your secret weapon, FUN. In our demanding, fast-paced culture, people gravitate
to what makes them feel good - Yoga, community and fun are at the top of the list.
Fun as an integral part of business may sound strange at first, but the truth is
that in conjunction with good advice, clear guidance and creative, collaborative
thinking, the more fun I have with my clients, and the more enjoyment and fun they
have with their communities, the more prosperous they seem to become. Ta-da! Simple,
right?
My theory is that when we embody lightness and trust in our very being, we attract
people to ourselves and our business. A knowing-ness that all is well and unfolding
as it should is a much more enjoyable way to live than worrying all the time about
what the other studios are doing.
As for the photo... No, it's not a cannon to blow away competitors. This beautiful
telescope was aimed directly at the solar eclipse. The image you see on the white
cardboard was coming from the eyepiece and showing us the action live! It was so
very cool - and, as it turns out, much safer than singeing your retinas with three
pairs of sunglasses flopping around on your face.
Although none of us are shown in the photo, what makes it relevant is that this
was part of a fun community gathering in celebration of a dear friend's birthday
(which was made all the more auspicious by a perfectly timed celestial event).
What struck me was that this enjoyable party had brought together three overlapping
communities: Yoga, Meditation and Dance. While over the years I have been active
in all three, I saw people I haven't seen in ages!
You don't have to wait for planets to align... bringing people together in creative
ways and celebrating your community will not only make your yoga business remarkable
and inimitable, you may just allow yourself to have some fun!
Cultivating that feeling of home in your studio is so important in attracting students
that resonate with the vibe of studio (I'm allowed to say that, I live in California).
Once experienced, it is highly addictive and they want more. Give it to them. And
stop worrying. The students that have longed for a fun, inclusive community where
they can truly be themselves won't leave their sanctuary to go elsewhere because
of a 200 class pass for twenty five cents promotion they can get down the street.
Bottom line: It's not about the deal, it's about how they feel!
Go ahead, have some fun with your people. Make it part of your mission. You'll have
a blast, make a lot of people smile, and... it's good for business.
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Client Spotlight
Case Study: Amy Pittelkau - Blue Moon Yoga
This month, we get to enjoy an update of one of our long-term case studies, Blue
Moon Yoga and its courageous leader, Amy.
Amy and I have had so much fun working together, mostly because we both sport a
fairly goofy sense of humor... but aside from all the fun, we've been very productive
(which, if you've been reading this newsletter for a while, you know is part of
my business philosophy).
As a courtesy, I've included her first two entries at the beginning, followed by
the current update on the third year of our coaching relationship.
Congratulations, Amy. Well done!
Here's her story, enjoy.
Alón
Case Study - Year 1
After nine years and three yoga studios, working seven days a week teaching every
class, I was experiencing not only classic burnout, but also resentment and irritability
toward my
studio and students. It all happened so slowly I didn't even realize what was going
on - but with attendance down 30% and a 10% new student retention rate, red flags
were raised. Then a major family tragedy at Christmas served as a wake up call.
Well, the first call I made was to Alón!
My colleagues had been swearing by him for years, and based on their newfound success,
I took the plunge. I took funds from my retirement account and opened my heart,
mind and business to Alón's coaching. Two things he told me in the first five minutes:
We will uncover the truth of what needs to be addressed in your life and business
- and - If we're not having fun, we're not doing it right. OK, I can deal with that.
We have laughed many times, I've cried many times... and my business has taken off!
Within the first week of our work together, the energy and sense of community spirit
at the studio started shifting, becoming more electric each day! I was suddenly
happy, my students were suddenly happy, and even life on the homefront was fun once
again.
Students have began to run, not walk, to class. Attendance after 8 weeks of working
with Alón was the highest in 12 months, and the following month, we grew again!
The new student retention rate went from 10% to 50%! The change at my studio is
amazing. It's raining happy yoga students who are referring their friends like lightning!
Words cannot describe the elation I feel.
Through Alón's uncanny, unbiased perceptions and frank insights - and above all
his reassuring compassion and understanding of my business - my attitude has shifted
from one of frustration and anger to joy and success. Alón has a knack for tailoring
his coaching to fit my needs, my community, and my style. Always prepared, cheerful,
in-tune and present during our weekly meetings, working with Alón is the highlight
of my week!
Update: 2011 - Year 2
"Hi Alón! The studio is GREAT! Still breaking records. In July 2011 we had the most
new student sign-ups ever, in August we had the most attendance ever and the Summer
Yoga Challenge has over 100 participants, also the most ever!"
Update: May 2012 - Year 3
Growing Beyond the Comfort Zone
In a recent coaching session with Alón, I likened him to a Spark Plug.
Wikipedia Says: A spark plug is a device for delivering electric current (Alón's
wisdom and insight) from an ignition system (Alón) to the combustion chamber of
a spark-ignition engine (His client, me!). This creates a small ball of fire in
the spark gap (the yoga studio) as the gases (community) burn on their own. The
size of this fireball depends on the exact composition of the mixture between the
electrodes and the level of combustion... In other words, the amount of success,
buzz, and yogic energy at the studio is related to the level of fire in the director.
We were discussing our Yoga Business Coaching and how its focus and direction pleasantly
shift from week to week, from season to season, from year to year. Since first working
with Alón in January 2009 it has been everything EXCEPT mundane. I would liken our
sessions to driving in a fun sports car... zipping around from place to place, always
the wind in my hair, always a fun tune in my head, exploring one journey and destination
after another (picture James Bond on the twisty roads above Monte Carlo).
However, as with zipping around a curvy mountain road with wheels squealing, there
have been times when I have felt car sick with Alón as he helps me grow way out
of my comfort zone. Nausea can arise when he mentions "Meditation..." Panic and
Anxiety when the word "Leadership" comes up in his coaching... as well as those
times he insisted I shift into 5th gear and FLOOR IT.... "You can do it!" he cheers
me on. Someone please get me an air-sickness bag.
With Alón teaching me how to drive this thing called Yoga Studio, and with me accepting
his every suggestion, tip, or insight, my fearful white-knuckle grip on my business
has transformed to one of confidence, firm control and great results: Since our
first session three short years ago, we took my studio from a 30% decline in attendance
and income, to monthly (YES, monthly!) record-breaking figures. There has NOT been
a single month where we didn't surpass the previous year's numbers. Gross revenue
DOUBLED, class attendance DOUBLED, teaching staff DOUBLED and the "fun factor" at
the studio went through the roof!
The community we have developed and nurtured truly has a heartbeat of it's own...
I mentioned on one of Alón's great Tele-classes about Abundance, that the staff
and I "sit back and watch the show" at the studio. The buzz at yoga classes and
events is so much fun - from boogieing down at our Disco Night benefit, to the Breakfast
of Champions to kick off a Challenge, to shedding tears and exchanging healing hugs
at our Cupcakes for Cancer... It has become a home away from home for many.
And not only the studio has benefited, but I now have the LIFE that I thought I
had kissed good-bye forever... international travel, the company of worldly, interesting,
happy people, and good, really good, times.
Speaking of good times - with Alón's blessing, I recently exchanged my trusty, tortoise-like
Honda CR-V for a sexy new Turbo engine Mini Cooper, complete with a cool black and
white checkered roof! No more going at it like a grandma for me, I'm taking charge
and becoming a true Leader, as Alón calls this component of his coaching.
Alón has helped me create an immense, fun and ever-lasting fireball. Its constant
combustion makes this business engine purr with quiet power - all because we use
the best Spark Plug on the market: The Yoga Business Coach.
Amy Pittelkau
Blue Moon Yoga
Fresno, California
www.bluemoonyogafresno.com [http://r20.rs6.net/tn.jsp?e=001u5xZPsLE4uLGs6O84VUI1jjyqHp9mOIzPlXlZ042UDjkKJLwboM5exlsIwcVaT1uCSE_5lDU_OqiAXQQi6_XnApKMxfPrcHZWCfymVzumfX-5SnWGW9h-Q==]
Click here to read lots more client stories... [http://r20.rs6.net/tn.jsp?e=001u5xZPsLE4uIxeG8aTlFGP6H09hHwXBSlI9RpUH8QSEUXcHX2Jk04QyLwnwZ-PybB8F0JBQVsFgROUHUWtYLrZfOaGvlJZ8KcYYEOa2yLJ5Sp_2OS_ChOWvKKdyFhm50jkhwQYkxObOk=]
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Et Cetera...
Montreal [http://r20.rs6.net/tn.jsp?e=001u5xZPsLE4uJKo2moMK9RsiC-p_SEqsjnDk6_voxQXJU6v0aXUwAe057NnVZ1z6VZMDGj8ChtYmQeFywulPO9wg0KdQRu9vFd-ZYlbEf1w9OTb6hpHlmbMw==]
This month's installment is in honor of our Client Spotlight of the Month, Amy,
an accomplished community builder who happens to share my appreciation for this
unique and wonderful city and the depth of its community.
This meandering, flowing video feels like a beautiful study of expressions, both
facial and communal. If you're ready to witness the quiet beauty of humans making
noise, take a deep breath, click the image above and spend the next four minutes
on the streets of Montréal. This video, shot only a few days ago, captures its
denizens as they peacefully protest a local issue (if you must know, it's the proposed
rise of school tuition fees).
Please post your comments on the Upward Facing Blog - see side column on left, a
few feet up (I know, these newsletters are sometimes long, but if you keep reading,
I'll keep writing!). Enjoy!
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Yoga Business Coach(TM) publications reach thousands of studios and teachers in
over 150 countries around the world. Thank you for spreading the word. You can forward
this issue by clicking the link at the bottom left.
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Contact Alón
800.399.2977 From the USA
+1 415.294.4717 International
alon@yogabusinesscoach.com [mailto:alon@yogabusinesscoach.com]
http://www.yogabusinesscoach.com [http://r20.rs6.net/tn.jsp?e=001u5xZPsLE4uJ6EkZz_smQmrS2gTLlmQVA7LbBY8MftQzDq83UwC7rm96cFW2LUeuCmTm2WZngePTpG0v5bCQj21KViuV1jeq-MWmsl0l4_kpgScETgc9EIg==]
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Copyright 2004-2012 by The Yoga Business Coach(TM) All rights reserved. You're
welcome and invited to share and forward this publication to anyone, but please
do not excerpt or copy the ideas or text without proper attribution.
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